This is a thin, extremely low-power 128x64 graphic LCD display module. It has no backlight, so consumes no power to illuminate the display. However, if you wanted to backlight the module, the rear polarizer is transflective, so you could add your own lighting solution there. This display is perfectly suited for hand-held or any application requiring low power consumption or a very thin display. It has an integrated controller. The FFC is designed for inexpensive mass-production, with no need for a mating connector, as the module solders directly to your PCB.
This module is engineered for high volume production. It uses a "TAB" (tape automated bonding) or "COF" (chip on flex) style flex tail mated with a "COG" (chip on glass) display. The TAB connector is soldered directly to corresponding pads on your PCB using a hot-bar soldering machine. High volume contract manufacturers will be familiar with this type of construction and its assembly methods. Hot-bar soldering machines designed for prototype, rework or repair of TAB connections are available from equipment suppliers at reasonable cost.
The TAB style connection requires no separate connector, so the cost is very low, and the ultra-thin profile of the display is maintained.